Case Studies - Nature and culture interpretationInterpreting nature and the local culture in a fun and interesting way is the key to showcasing the unique features of a destination and help visitors appreciate and engage with the place. Particularly in a ski resort - when often everything somes second to downhill skiing - it takes skill and dedication to succeed. These are some great examples of destinations doing it well ...
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Kleinwalsertal, AustriaIn the Kleinwalsertal in Austria they place priority in interpretation for guests. The photo to the right shows one of several all weather panels in the main street explaining the buildings that can be seen in each direction, with a view screen to show the same buildings in times past. In other villages a ‘Culture Trail’ self guided walking route links a number of cultural sites – at each there is a plaque describing the history and significance of the site. The museum is hands on and enables guests of all ages understand the geology and wildlife of the valley with interactive exhibits.
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Correncen, FranceIn Correncen in France, all around the village are all-weather interpretation panels explaining features that are particular to the village, the region or its agricultural heritage such as the farming implement in this photo. Other features include the former communal wash-house or the unique style of fencing using the local stone on edge, or the roofing style. This brings out the uniqueness of the place and allows guests to engage with the heritage.
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Vorarlberg, AustriaThroughout the Vorarlberg region in Austria – this sign is present at the edge of pistes where an area of forest is being roped off – due to the fragility of the vegetation or due to the wildlife therein. The same logo is on the piste map highlighting the same areas and there are posters in the lift buildings. The piste maps contain further information about the wildlife. It is saying basically “Respect – Remember it is your forest”, and there is a play on words with the word Tiere (animals) within the first word. It places ownership on the skier – but also explains why skiers are being prevented from an area. By allowing off piste in other areas – skiers respect the areas where they prevented from skiing if are told why they cannot go there. A good example of clear communication. The visual imagery works well (and is fairly international) and the fact that it is repeated in lots of places helps get the message across (though from our point of view – it would help if was in English as well)
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