In a further move to underline its commitment to the environment, La Plagne has announced it will no longer produce any printed brochures or promotional material for next season.

The ski area, one of the world’s largest recording over 2.6 million skier days each winter, had already stopped producing paper material for its corporate communications with other businesses but is now extending the policy for next winter.

All brochures will be produced in digital format for download from its websites, which in any case carry detailed information on the resort.

Veronica Tonge comments “This is just another way resorts can look to minimize impact – printed materials are still produced in vast quantities and are often wasted.   When people print at home - they often think much more carefully about whether they actually need a whole brochure.   Here is an example of a large resort willing to try and see whether they can do without printed brochures altogether.    Of course they will need to take care to ensure that their website is up to date and contains all the same detailed information as their brochures.   It will be interesting to see how they manage at the various trade shows and in their dealings with less web-savvy customers and whether they can hold to their commitment.   Good luck to La Plagne…”