Scotland’s five mountain ski areas report another good snowsports season, with close to 290,000 “skier days”, the measure which allows one season to be compared with another and is the basis for calculating the value of the industry for the country.

“This figure is around 25% ahead of the average for the previous three seasons, which included the outstanding season of 2009-10,” said Chair of ski-scotland Heather Negus. “That season was amazing, and we knew that we’d be unlikely to match it, particularly given the exceptionally warm spring weather in April.”

Excepting the 2009-10 “mega season”, the latest results are the best for a decade, and are good news not only for the snowsports areas themselves, but also for businesses in the locality. Using currently available data, from November 2010 until April 2011, at least £29M was spent by skiers and snowboarders, of which around £22M was spent in local accommodation, eateries, pubs, shops, attractions and filling stations. 

Veronica adds “these figures show the value of skiing to local economies in areas that would otherwise struggle to obtain this level of income in winter.   Responsible Skiing is all about ensuring as many of the economic benefits stay local as possible.”